Future of Technology Management and the Business Environment, The

Insightful case studies

Marcus offers strategic advice for overcoming the pitfalls associated with deploying emerging technologies, or responding to others who use them to compete with you.

Marcus illuminates the ongoing interplay between technological change and wider societal trends, helping you recognise new opportunities created by these interactions, and maximise the upside - both for your company and the broader society.

Whether you're an executive or strategist, technical professional or MBA student, this guide will sharpen your focus on the future so you can navigate radical technological-driven change - wherever it leads.

Emerging technologies offer immense promise for generating growth, profitability, and prosperity. But they face major obstacles to commercialisation, and have environmental and social costs that must be carefully managed to maximise the benefit and mitigate the harm.

This book is about the foresight and strategic actions required for these new technologies to play a positive rather than negative role. Alfred Marcus illuminates their potential, reviews the risky decisions needed to transform potential into reality, and discusses how technologies might be used to ameliorate social problems rather than exacerbate them.