Integrated Advertising, Promotion and Marketing Communications, Global Edition -- MyLab Marketing without Pearson eText

Pearson MyLab™ is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve ...
Publisher: Pearson D
ISBN: 9781292222738
$79.95
Your price: $75.95

Pearson MyLab™ is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve the results of all higher education students, one student at a time.

Please note: The duration of access to a MyLab is set by your instructor for your specific unit of study. To access the MyLab you need a Course ID from your instructor. This product does not include access to the eText.

Products specifications
Attribute nameAttribute value
FormatDigital
AudienceProfessional and scholarly
Author(s)Kenneth E. Clow Donald E Baack
Edition8