International Business: Environments & Operations, Global Edition

For courses in international business.

International business through theory and practice

Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors' descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what they've learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author-­written cases, including seven entirely new cases, streamlined writing, and expanded coverage of relevant global changes.

Features

• Author­-written cases begin and end every chapter, either introducing new material or integrating what has already been learned. These cases set the standard for integrating theory with practice on three levels. They:
• Present an extensive range of topics from environmental, institutional, country, industry, company, and individual perspectives, with no one perspective dominating.
• Cover topics in settings that span the globe--no region is left unaddressed and no major market is neglected.
• Look at various issues from a range of company perspectives, in all regions of the world, from large MNEs to small exporters, from old-­line manufacturers to emergent cyber businesses, from companies that make products to those that deliver services.
• Looking to the Future features in each chapter offer scenarios that are important to managers, companies, or the world. The topic of each feature alludes to ideas discussed in the chapter in a way that prompts students to engage their imagination about the future of the world.
• Point-­Counterpoint features bring the topics of major debates to life in a way students can understand and investigate, highlighting the diversity of perspectives that managers and policy­makers use to make sense of vital issues. The give­-and-­take between the two sides of the debate link theory and practice in a way that helps spark classroom discussion.
• Maps enhance geographic literacy, add interest, and illustrate facts discussed in the text. Many case maps zero in on the case company's home country or market region to give students a close-­up look at foreign locales. A complete atlas can be found in Chapter 1.
• Does Geography Matter? sections appear within appropriate chapters.

New to this edition

• Marginal notes are now used to summarise discussions, while marginal chapter review notes lead students back to earlier material that helps them fathom later discussions.
• Recent global changes and developments are referenced in the text, including:
• The spread of mosquito-borne epidemics (Zika, Ebola, dengue fever, and yellow fever);
• Changes in national borders (e.g., Crimea now a part of Russia rather than the Ukraine);
• The rise of ISIS and its extended terrorism;
• The expanding scale and scope of technology;
• Oil technology that has altered global supply locations and prices;
• The evolving role of Bitcoins for international currency exchange and investment opportunities;
• The emergence of disruptive technologies such 3D printers, robotics, and artificial intelligence;
• The opening of US–Cuban diplomatic exchanges;
• The advent of negative interest rate policies in many Western markets;
• The termination of an embargo on Iran;
• The near breakup of certain countries (e.g., the United Kingdom and Spain);
• The use of corporate inversions to reduce taxes;
• Ongoing ups and downs by prominent emerging markets;
• Accelerating sophistication of communication systems;
• Decreasing degrees of political and economic freedom throughout the world;
• Greater agreement that the global climate is warming;
• The game changing implications of social media;
• An almost unprecedented refugee movement into Europe; and
• Greater support in many countries for more national sovereignty, leading to the possible breakup of regional economic groups.
• The text's overall length has been reduced by more than 200 pages without sacrificing content, coverage, or quality; as a result, the text is now more engaging, interesting, and readable than ever.
• All cases from the previous edition have been extensively updated and 7 new ones have been added:
• Chapter 5: Korea's Success Story in the Post-WWII International Economy
• Chapter 6: The Case of Rees: Trade Disputes And Protectionist Measures For Strategic Materials
• Chapter 7: Regional Integration and the Different Modalities of a Custom Union Divorce
• Chapter 10: Venezuela's Rapidly Changing Currency
• Chapter 13: The Lego Group Case
• Chapter 14: The Borderfree Option: Going Global - Simplified
• Chapter 16: Organising Global Operations: The 'Gore Way'

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