Were you looking for the book with access to MyLab Marketing? This product is the VitalSource eBook alone, and does NOT come with access to MyLab Marketing. Students, if MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID.
Marketing - Real People, Real Choices (NZ Adaptation) eBook
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About the book
Marketing - Real People, Real Choices introduces marketing from the perspective of real people making real choices. Each chapter introduces a
real marketer in a
real New Zealand organisation faced with a range of real-life choices on how best to market their products. The reasons behind the marketing decisions they make becomes the platform to introduce students to the fundamentals of marketing in a real world. Throughout the text students are encouraged to think critically.
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