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Marketing for Managers (Custom Edition)

This custom edition is published for the University of Adelaide. It contains selected chapters from: Marketing Management, 15th edition A Framewor...
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Publisher: Pearson D
ISBN: 9780655703310
$79.95
Your price: $75.95

This custom edition is published for the University of Adelaide.

It contains selected chapters from:
  • Marketing Management, 15th edition
  • A Framework for Marketing Management, 6th edition
Products specifications
Attribute nameAttribute value
FormatElectronic book text
AudienceCollege / higher education
Author(s)Philip Kotler Kevin Lane Keller
Edition1
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