MyMarketingLab - Instant Access - for Marketing: An Introduction, AU, Global Edition (ECOMM)

MyMarketingLab is a total eLearning solution. Through rewarding experiences that personalise learning, MyMarketingLab has a measurably positive impact on teaching, learning and retention.

MyMarketingLab helps instructors create automatically graded learning activities based on the learning objectives in each chapter in the accompanying text. This provides an efficient and effective outcome for both students and instructors and an even better teaching and learning experience.