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Learn the theory and practice of modern marketing with this concise and dependable text. Essentials of Marketing, 3rd edition,by Frances Brassington a...

An accessible, lively, and engaging introduction to marketing Essentials of Marketing, 8th edition, by Martin and Blythe, employs a practical approach...

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. ...

This custom edition is published for Swinburne University. Essentials of Marketing Research, is a lively, practical and concise text, ideal for a one-...

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For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essenti...

The 3rd edition of Brassington and Petitt's innovative and creative Essentials of Marketing is a concise, no-nonsense book, designed to contain all th...

For introductory courses in Information Systems or Management Information Systems. Essentials of MIS is an in-depth look at how today’s businesses ...

Essentials of MIS provides you with an in-depth look at how businesses today use IT and systems to achieve their goals. Current, real-world cases illu...