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Learn and develop essential skills around core global marketing strategies. Global Marketing, 8th Edition by Svend Hollensen, has been the definitive ...

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Cutting-edge case studies Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cut...

For courses in International Marketing and Global Marketing.   This is the leading MBA text in international marketing—with comprehensive case...

For courses in global marketing. Familiarises students with global marketing and the global business environment. Global Marketing's environmental an...

Pearson MyLab™ is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve ...

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Working for a matrix international organisation, with its ensuing diverse global teams, based in a variety of geographic locations is a fact of life f...

Managing daily email is a time-wasting distraction for many, but in today's connected world it's a business necessity. Gmail Tips, Tricks, and Tools s...