Pearson D

This best-selling and marketing-leading product introduces marketing through the lens of creating value for customers. With engaging real-world examp...

For Principles of Marketing courses that require a comprehensive text.   Help students learn how to create value through customer connections and...

For principles of marketing courses that require a comprehensive text Learn how to create value through customer connections and engagement The global...

For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a ...

For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a ...

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For one-semester courses in the principles of microeconomics. An introduction to the functioning of the economy and the power and breadth of economi...

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