Pearson D

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For introductory courses in managerial finance. Using financial concepts to solve real-world problems with a proven teaching and learning framework Th...

Pearson MyLab™ is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve ...

Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a w...

Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a w...

This product displayed is the 7th Edition. We have a new edition available. Click here for further details. Please note that you should always check w...

The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study ...

This best-selling and marketing-leading product introduces marketing through the lens of creating value for customers. With engaging real-world examp...

For Principles of Marketing courses that require a comprehensive text.   Help students learn how to create value through customer connections and...