Pearson D

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: ...

The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study ...

The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study ...

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The only truly and specifically Australasian text on strategic management, written for all businesses – from start-ups to multinationals. Assuming an ...

The only truly and specifically Australasian text on strategic management, written for all businesses – from start-ups to multinationals. Assuming an...

For courses in Strategic Management and Business Policy. Picking up where the popular previous editions left off, Strategic Management and Busine...

For courses in strategy and strategic management. Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by p...

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