Pearson

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For fire science Strategy & Tactics courses, for professional development of firefighters and fire officers, and for use in preparing for promotio...

Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand managemen...

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: ...

Imagine each aspect of your classroom environment fine-tuned to meet the needs of your students. In Strategic Classroom Design, Jessica Martin explain...

Strategic Communications: Cases in Marketing, Public Relations, Advertising and Media provides a collection of 13 comprehensive, contemporary case stu...

Designed for introductory business and professional communication classes, Strategic Communication employs four essential elements of effective commun...

Strategic Compensation: A Human Resource Management Approach demonstrates the art and science of compensation practice and its role in a company’s com...

For graduate and undergraduate courses in compensation, staffing, and human resources. Strategic Compensation: A Human Resource Management Approach il...