For undergraduate and graduate courses in strategic management In today's economy, gaining and sustaining a competitive advantage is harder than ever....
For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector...
Published in association with the Chartered Institute of Purchasing and Supply (CIPS), this book is ideal for undergraduate and masters students of pu...
Drawing on international research this text blends established theory and current practice to provide acomprehensive strategic coverage of this wide a...