Pearson

The Brand Gap presents a unified theory of brand-building. This book shows how both ways of thinking can unite to produce a 'charismatic brand' - a br...

In the modern workplace, clearly defined hierarchies are on the wane, few of us have 'jobs for life' and many of us have portfolio careers or are self...

What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way...

Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful...

Breathing In, Breathing Out is a book for the writer in each one of us, however lost, however buried. Ralph Fletcher takes a probing look into the nat...

Sonja and Dana have both a confession and a challenge to teachers. Managing classroom book clubs can be hard. Real hard. But honestly, is there any be...

For courses in Developmental Reading. Bridging the Gap: College Reading is trusted for its scaffolded approach to building upon prior knowledge, or ...

Revised for the 7th Edition, this full-colour atlas is packaged with every new copy of the text, and includes 107 bone and 47 soft-tissue ph...

Revised for the Seventh Edition, this full-color atlas is packaged with every new copy of the text, and includes 107 bone and 47 soft-tissue phot...