Public Relations

An essential resource for Australian public relations students

Jim Macnamara, one of Australia's best-known and widely-respected public relations and communication professionals, clearly explains public relations concepts, models and theories and applies theory to Australian practice with case studies and culturally relevant examples.

Industry practices, methods and activities, including discussions about Web 3.0 media and communication practices are covered in detail. In addition, practical tools, resources and case studies are provided in the Appendices.

In a clear, lively and engaging style, Jim challenges the US-centric models and theories of public relations and encourages students to think critically about communication and public relations.