This engaging introduction shows how quantitative techniques can be used to analyse the internal and external environments in which businesses and organisations operate, with a contemporary focus on business start-up, enterprise and entrepreneurial skills.
Each chapter:
Applies a range of quantitative techniques to business decisions at all stages of the product life cycle
Focuses upon a particular business sector or sectors, including IT, retail sales, financial services, tourism, biotechnology, pharmaceuticals, leisure, entertainment and other sectors of a modern economy
Explores numerous real world applications, providing many opportunities for student interaction with the topic
Quantitative Methods for Business and Management is perfect for any business and management undergraduate taking a first course in quantitative methods or its equivalent. It will also be ideal for those seeking to develop quantitative skills in a range of taught master’s degrees.
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