New Brand Leadership delivers the first complete, proven blueprint for organising and executing on global brand marketing. It reflects the authors’ 50...
ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you...
So you've launched your new business. But what do you need to do now to make sure it succeeds? This all-in-one guide will help you make sure your fle...