Pearson D

How do you make change work? What skills and resources do you need? From understanding and planning, to implementing and assessing the impact, this ...

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6-month access eTexbook

For courses in manufacturingprocess A comprehensive text on thescience, engineering, and technology of manufacturing In Manufacturing Engineering and ...

Forundergraduate courses in Mechanical, Industrial, Metallurgical, and MaterialsEngineering Programs or for graduate courses in Manufacturing Science ...

For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Mea...

A step-by-step guide to creating a marketing plan This concise guide provides a high-level view of the critical marketing activities associated with t...

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Australian edition Today's marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of the...