Pearson D

 The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice.  Pr...

Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective, 7th Editio...

In Marketing Data Science, a top faculty member of Northwestern University's prestigious analytics program presents a fully-integrated treatment of bo...

The full text downloaded to your computer. With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study...

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7th Edi...

The definitive source for hospitality marketing courses Taking an integrative approach, this highly visual, four-colour book discusses hospitality mar...

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7th Edi...

This custom edition is published for the University of Adelaide. It contains selected chapters from: Marketing Management, 15th edition A Framewor...

Strengthen your understanding of the principles of marketing management with this bestselling text. Marketing Management, 4th edition, European Editio...