Pearson D

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions a...

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For principles of marketing courses Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of r...

Were you looking for the book with access to MyLab Marketing? This product is the VitalSource eBook alone, and does NOT come with access to MyLab Mark...

In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differenc...

This custom eBook is created for LaTrobe University. The full text downloaded to your computer With eBooks you can: search for key concepts, ...

The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical ins...

 The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice.  Pr...

Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective, 7th Editio...