Pearson D

...

This custom edition is published for Macquarie University....

For undergraduate and graduate courses in marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in market...

For undergraduate and graduate courses in marketing management The gold standard for today's marketing management student The world of marketing is c...

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in mark...

This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits...

Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leadin...

For undergraduate and graduate courses on marketing high-tech products   Provide your students with the vital information they need to successfu...

...