Pearson D

Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The book focuses on competi...

The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Compe...

Develop and implement a marketing strategy Marketing Strategy and Competitive Positioning focuses on competitive positioning at the heart of marketin...

Discover new entrepreneurial marketing strategies and techniques for supercharging profits now, and sustaining competitive advantage for years to come...

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brenna...

For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- d...

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For undergraduate Principles of Marketing courses.   A unique breakdown of marketing that speaks to students’ learning style. Marketing: Defined...