This ISBN is for the Pearson eText and may not include any media, website access codes, or print supplement. Marketing Research for Marketers was writ...
This ISBN is for the Pearson eText and may not include any media, website access codes, or print supplement. Marketing Research for Marketers was writ...
For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation i...
Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The book focuses on competi...
The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Compe...